Monday, April 5, 2010

Creativity Process

A part in Chapter 12 that really grabbed me was the discussion of the creative process. According to Kreitner, the process consists of five stages: preparation, concentration, incubation, illumination, and verification. He goes on to describe how some of these stages are managed and molded by managers to help their employees reach more creative solutions in their decision-making process.

In the study, "Curriculum Construction and Teacher Empowerment: Supporting
Invitational Education with a Creative Problem Solving Model," Chant et. al. demonstrate how the Osborne-Parnes Creative Problem-solving Model (CPS) can be used to improve a teacher's creativity among her students. By going through the three-stages of the model (designed to counter individualistic endeavors that go against creativity), the teacher can create a more creatively -inspired atmosphere for his/her students-the three stages are: Exploring the Challenge, Idea Generation, and Taking Action.

Learning and improving on how we work on all stages of the creative process can help us improve the quality of approaches we have in coming to a decision. In the workplace, efficiency is especially key.

Source:Chant, Richard H., Rachelle Moes, and Melissa Ross. "Curriculum Construction and Teacher Empowerment: Supporting Invitational Education with a Creative Problem Solving Model." Journal of Invitational Theory & Practice 15.(2009): 55-67. Academic Search Complete. EBSCO. Web. 5 Apr. 2010.


  1. It's true that the creative process is complex and deep, but that shouldn't be daunting for anyone. Creativity comes naturally to people, especially in environments that cater to a person's innate creativity. Not everyone is SUPER creative like a comic book artist or graphic designer, but everyone has something creative to contribute to any endeavor at a company. It's all about creating the right environment that can get people's mojo flowing.

  2. i agree that the learning and improving on how we work on the creative process is important. I also believe that it is important to utilize this. Creativity is a very important, but mostly undermined, part of life. Without creativity, no business would be better than another. There would be no variety or clever marketing. Creativity is what adds life to the world, so learning how to use it is key. If one can harness this process, they can succeed in their industry while gaining a creative edge on their competition.