Western countries are marked by an individualistic culture, including United States, Australia and in Europe, England and France, among others. These countries have adopted several centuries of liberal ideas promoting individual initiative, and the success. These liberal ideas was supported by the Church, dominant in the West, which emphasizes the responsibility individual. The East, including China, Japan and India, is marked the collectivist culture, too, is rooted in history. For one found collective dominance of the teachings of Confucius and the major religions like Buddhism and Hinduism.
The individualistic culture allows people to raise outstanding resources so vast that they have no precedent in history. We found in their ranks, personalities who gave their name to illustrious institutions, John Davison Rockefeller, Matthew Vassar, Leland Stanford... Many brands have their origin directly to their founders: Henry Ford, J. Paul Getty, Richard W. Sears, Roebuck Alvah, Clarence
Birdseye, W. K. Kellogg, Philip Danforth Armour, W. R. Grace. Henry Ford is particularly interesting because it provides innovation, both technologically and socially. After Reading Emerson's essay entitled "Compensation", he doubled the salaries of workers, which allowed them to buy the Model T which he had by
also cut the price.
One result of American individualism is that the system of philanthropie United States is among the most innovative, the richest in ideas and the most exciting in the world. It gives meaning to the formulas: "Helping people help themselves" and "No a gift, but a boost ».