Wednesday, April 21, 2010

Behavioral Components

What caught my attention in chapter 6 was pg 161 where they discuss the affective component, cognitive component, and the behavioral component. These components form a person’s attitude which the book defines as, “a learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object.”

The affective component is feelings or emotions that a person will have in regards to a situation or object. This component can be expressed as positive, negative, or neutral if the situation does not influence any emotion. This is an important concept because nearly every situation evokes emotion to some degree.

The cognitive component refers to pre-existing beliefs a person holds regarding a situation. This component influences everybody and is a result of past experiences which have influenced an opinion on the subject. In society, we commonly witness the cognitive component as we see people conform into political and religious groups. This is an obstacle when working in teams because it is hard for people to look past their own beliefs, therefore making it more difficult to come to a consensus.

The behavioral component represents the actions that one will take in a given situation. In many ways, this component has the greatest influence on team moral because it is the most noticeable. Unlike the affective and cognitive components which are related to emotion, this component is visible and harder to disguise.

By breaking ones attitude down into these components, it becomes easier to analyze our impact on others. By acknowledging our positive features and working to change are negative ones, we can become more supportive and efficient when working in teams.

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