Innovation the workplace was something that was discussed in Chapter 17. Innovation was defined as something new brought to the table that the public can use. Chapter 17 explained innovation in various different ways. First of all, it cleared up two myths about innovation. According to the text, innovation took preparation—it was not something that came out of thin air, nor was it something that could be regulated. From there, innovation was then described as a growing tree. Innovation, as it was written in the chapter, stemmed from the seed of hard work, dedication, necessity, curiosity, and more.
This chapter also discussed that there were several challenges that one could come across when being innovative. These challenges included: finding an idea, developing a solution, funding, reproduction, reaching for customers, beating competitors, timing, and keeping older customers happy while trying to garner new ones through innovation.
The last aspect of innovation that the chapter discussed was what made innovation effective and grow. There was only one answer to that, which was management. Training the workers, having good leadership, and making sure that creativity was not stifled, were a just some of the things that were needed to perform effective innovation.
Seeing as this part of the chapter talked a bit about Apple and its innovation, I found a video online which showed how Apple’s products have evolved throughout the years and how they kept innovation alive. Since this was made a year ago, products such as the new iPhone and iPad were not shown yet.