Ethnocentrism is a topic I learned about in International Marketing last semester. It was very interesting hearing examples of this close minded way if thinking that unfortunately most of us do subconsciously. Ethnocentrism, if you are not familiar, is the "belief that one's native country, culture, language, and behavior are superior." This thought has been around for centuries, in just America the Natives Americans, African Americans, Asian Americans, Latinos, and now Muslims went through this misrepresentation or prejudice. In the small exert of our text book on Organizational Behavior, "Muslim-American's Feel the Sting of Ethnocentrism," a number of statistic were listed that even though I do not have any personal animosity toward Muslim American due to my own beliefs of 9-11, I was still surprised.
I have two major problems with the way people view other cultures and how they are addressed in relation to this small exert. The only information we know about 9-11 was posted by government agencies who showed us what they wanted us to see and depicted this race in a negative manner making the sponge-like American brain believe every word fed to them. Then you wonder why there is so much prejudice. Another problem I have is in the example of this car dealership in Ohio. Due to the fact that Keith Dennis is a single standing American making these racist comments he is looked down upon but if this type of joke were posted in Time magazine as a political cartoon it would get a different reaction. Ethnocentrism will never stop if we continue to allow these misrepresentations occur. It is obvious you cannot know a person solely on their nationality so why is it that we judge so much on what we see?