According to Grohol (2008), that the greater discomfort a person feels, the greater desire that they have to reduce the cognitive dissonance. If someone’s actions contradict their beliefs, then they will typically change their beliefs to align with their actions or vice versa. Levels of dissonance vary from people to people; people who favor higher levels of consistency in their lives are more affected than those who need less consistency in their lives. The author also calls cognitive dissonance as a type of lie because it can possibly reinforce future bad decisions. This article helped me to better understand some of the affects of cognitive dissonance, and that levels of cognitive dissonance depends greatly on the person, their personality, and their level of self-awareness.
Grohol, John M. "Fighting Cognitive Dissoanace & The Lies We Tell Ourselves." 19 October 2008. PsychCentral. 12 February 2010