In Power’s (2005) website, Simon claims that rational humans are satisficer and not optimizers by nature. According to Herbert Simon:
“The social sciences suffer from acute schizophrenia in their treatment of rationality. At one extreme, the economists attribute to economic man a preposterously omniscient rationality. Economic man has a complete and consistent system of preferences that allows him always to choose among the alternatives open to him; he is always completely aware of what these alternatives are; there are no limits on the complexity of the computations he can perform in order to determine what alternatives are best; probability calculations are neither frightening nor mysterious to him ... At the other extreme, are those tendencies in social psychology traceable to Freud that try to reduce all cognition to affect. Thus we show that coins look larger to poor children than to rich, that pressures of a social group can persuade a man he sees spots that are not there, that the process of group problem-solving involves accumulating and discharging tensions, and so on.”
This means that social sciences suffer from rationality because it constricts us to only think one way and therefore we fail to think outside of the box. It limits our intuition and only allows our problem-solving skills to be used which cause us to be easily influenced rather than using our own thoughts to make decisions. It makes people follows norms instead of being unique and embracing individuality.
Power, Daniel. Ask Dan! about DSS - How do decision-making models relate to the design and use of DSS? 6 August 2005. 27 March 2010