Chapter 6

A value is a belief or a mission that is meaningful for the individual or company. Everyone has personal values that they follow, they could belief in hard work and punctuality, or be concerned for the wellbeing of others, or trust in self-reliance. According to Southwest Airlines, "Southwest Airlines’ number one priority is to ensure the personal safety of each Southwest customer and employee. Beyond this, we follow "The Golden Rule," which means we treat each other the way we want to be treated, which is why doing the right thing by our employees and customers is so inherent to who we are. We believe in living the Southwest way, which is to have a warrior spirit, a servant’s heart, and a fun-LUVing attitude. Within each of these categories are specific behaviors to help us be a safe, profitable, and fun place to work." This is a clear example of values of a company for their employees and customers. Therefore it is important to have personal values and company values because they will make everyone remember who they are and where they want to go.