CH. 4

In Chapter four it covers how to manage relationships across cultures. In this chapter it discusses about understanding cultural differences in a very interesting high-context and low-context distinction. A high-context cultural distinction relies on cues when perceiving and communicating with others. These cultures include, “China, Korea, Japan, Vietnam, Mexico, and Arab cultures.” Nonverbal cue4s are more powerful than spoken words in these cultures. A low-context cultural distinction is when there is shared meaning between written and spoken words. These cultures include, “Germany, Switzerland, Scandinavia, North America, and Great Britain.” These low context cultures have more written rules and specific details. In high-context cultures trust has already been built and agreements can be made on a handshake level unlike a low-context culture sees this handshake as only a greeting.