The reason that Google is so successful in today's day and age is because they have a very different viewpoint on their employees compared to the conventional company. They take risks and invest heavily into their own, and it pays off. According to the article by BusinessWeek, Google provides employees with free food (11 gourmet cafeterias), massages, laundry services, $5000 credit towards a purchase of a hybrid car and even heated toilets. The list goes on, but my envy stops me from listing every single benefit. Now, you might ask how all these unnecessary benefits help drive the company towards profit. The answer is because Google thinks all these expenses are worth it if it makes their employees happy in the long run; the money also never breaks out of the administrative costs which helps.
Google created a very successful organizational culture in both theory and practice. Employees are the foundation and building blocks of a company and Google acknowledges this.
Google's Culture is Truly Unique. Business Week, Oct. & nov. 2008. Web. 31 Jan. 2010.