Sunday, January 31, 2010

Chapter 3: Espoused Values-Sustainability

Chapter four talks about the three fundamental layers of organizational culture, which include observable artifacts, espoused values, and basic assumptions. The layer that is most motivating is the espoused values, the norms that are preferred by an organization. This layer is also influencing more companies to espouse the value of sustainability. Sustainability is illustrated in the book as, “A company’s ability to make a profit without sacrificing the resources of its people, the community, and the planet”. This semester I am enrolled in a sustainable development course and we are also speaking about this idea. The value of sustainability impacted me because in my other class we learned that some generations today still don’t care about the negative consequences their business can bring. The only thing they are worried most about is making profit.

On the other hand, we should be worrying about the profit we make as well as helping our community and our planet. In his article Marc Gunther focuses on consumer electronics retailer Best Buy and how the company has come to endorse corporate responsibility and recycling (Gunther 96). He explains how Brian Dunn, chief executive officer of the firm, discusses the implementation of a huge recycling program and his belief that sustainability is both a rising social value and a business opportunity. The company’s benefits focus on service which is a new way to get customers into stores, and a reputation of being green. Best Buy is an example of a company that is using the value sustainability in order to increase their profits.

Source: Gunther, Marc. "Best Buy Wants Your Junk." Fortune 160.11 (2009): 96-100. Academic Search Complete. EBSCO. Web. 1 Feb. 2010.

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