tag:blogger.com,1999:blog-821324510160331412.post1690613165976609977..comments2023-09-21T03:42:04.098-07:00Comments on Musings on Organizational Behavior: Chapter 12John Staytonhttp://www.blogger.com/profile/09397510418348437008noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-821324510160331412.post-71969747679290555612010-04-02T09:57:15.687-07:002010-04-02T09:57:15.687-07:00wow i had no idea that mcdonald's would have t...wow i had no idea that mcdonald's would have to conduct so much research just to start selling coffee. i would have thought that such a sound firm would be able to not worry about the profit of one item on their menu. after all.. it is just coffee. but in my marketing class, one of our projects is to come up with a new product line for an existing brand, which requires a lot of research and brainstorming so i guess i can understand why they would want to do the same thing before essentially breaking into a new industry- the coffee industry. personally, however, i don't think they could ever make coffee that is up to par with starbuck's.Liahttps://www.blogger.com/profile/14256813421653352775noreply@blogger.com